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Corporate Events
PR/media events, product launches, user groups, VIP and dealer/distributor events, mobile marketing - if it's a face to face marketing event, but not a trade show, it's covered here!
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Recent Articles
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Defying Reality
To keep attendance at its annual user conference from plummeting, Cisco Systems Inc. reinvents the 20-year-old event by adding a virtual version that increases the audience by 35 percent.
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Event Horizon
EXHIBITOR editor Travis Stanton explores the evolving role of exhibit managers, who can't just focus on exhibits anymore.
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No Client Left Behind
Exhibit and event firm Czarnowski hosts an educational forum at its San Francisco office that addresses trends in face-to-face marketing, strengthens client relationships, and generates $200,000 in new business.
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P.F. Chang's On-Par Event
To increase enrollment in its customer-loyalty program, restaurant chain P.F. Chang's China Bistro Inc. sends golfer Briny Baird to the top of San Diego's Omni Hotel for a spectacular media event.
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Pullmantur Stays Afloat
To introduce its cruise line to landlubbers, Spanish travel company Pullmantur S.A. embarks on a multicity journey that results in 9,100 new leads and a 100-percent increase in booked cruises.
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Sip and Learn
The Robert Mondavi Winery uncorks a multiyear, multicity mobile tour at existing events throughout the United States and Canada.
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