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CORPORATE EVENT BACK ISSUES
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Spring 2009 Feature Articles
Alltel’s Inner Circle Alltel Wireless reaches out to young Latinos in Southwest Texas with a series of live-music events that builds brand recognition and increases retail-store traffic in the region by more than 20 percent.
Three Problems, One Solution: Road Shows A tourism office, medical-device manufacturer, and clothing company travel the road to success with mobile tours that result in millions of media impressions and increased retail sales and Web site traffic.
Event Lab Exhibit and event firm Czarnowski hosts a private technology showcase that combines new gadgets and gizmos with hands-on demonstrations, resulting in a 57-percent increase in the adoption of new technology among its clientele.
Jaguar on the Catwalk Jaguar Cars Ltd. sets the stage for a hip launch event at various L.A. hotspots.
The Green Imperative Amy Spatrisano, CMP, principal of Meeting Strategies Worldwide and co-founder/president of the Green Meetings Industry Council, outlines the reasons why going Green is no longer a choice for the meetings and events industry — it’s a requirement.
The Three-Word Strategy To reach CIO and CTO clients, Tata Consultancy Services forgoes passé pool parties and pedestrian golf outings in favor of V.I.P. treatment — and adopts a “learn, connect, relax” marketing mantra to get its key messages across to C-level attendees.
Lawson Laughs It Up Realizing the attendees at its annual user group felt disconnected from its executive management team, Lawson Software Inc. relies on personality and humor to reach out to its clients.
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Summer 2009 Feature Articles
Christian Audigier Makes His Move Looking to generate more sales than a typical trade show can offer, fashion mogul Christian Audigier creates an audacious off-shoot event that puts the spotlight back on his Ed Hardy, Crystal Rock, Paco Chicano, and Smet clothing brands.
Riders on the Storm Quick thinking and a well-stocked pool of speakers saves the day for CME Group’s inaugural Global Financial Leadership Conference, which took place amid the financial fallout of late 2008.
Hurray for Halowood Microsoft Corp. builds buzz for its Halo 3 Xbox video game by packing Sony Pictures Studios with a roster of A-list celebrities — and Oscar-worthy décor.
Reality Show World Vision creates an emotional, experiential event that tours the United States — and spurs more than $11 million in child sponsorships.
Three Problems, One Solution: Attendee Surveillance All eyes are on attendees as the U.S. Army, a software manufacturer, and a professional hockey team take a closer look at their events.
Kodak Gets the Picture Acting on research that shows mothers are the photo documentarians of the family, Eastman Kodak Co. hits the road to introduce its line of EasyShare products to soccer moms in their natural habitat — shopping malls.
Your New Elevator Speech Thanks to AIG and its ill-timed conferences, the meetings and events industry has recently become a target of criticism. Katie Callahan-Giobbi of Meeting Professionals International encourages industry professionals to unite under one voice.
The 2009 Salary Survey Are you underpaid? See how your salary stacks up against your peers’ with this year’s annual compensation report.
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