Audi of America: Affinity Marketing
Audi partners with like-minded brands to envelop attendees in luxury, creating emotional affinity for its new SUV.
Four Problems, One Solution: Pop-Up Events
How temporary shops are converting customers, driving sales, and energizing product launches.
Connecting Events to Cash Flow
Smart marketers use their companies’ business models to define profitable event strategies.
Bank of America Takes Manhattan
The financial-services provider finds the affluent market for its new online trading product in a one-day blitz event.
Customer Anthropology
RSA Security Inc. continually improves its annual customer event by scientifically observing attendee behavior.
Empathy Marketing
Thrivent Financial for Lutherans brings the reality of substandard housing to life to build financial and volunteer support for its major philanthropic beneficiary, Habitat for Humanity.
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