COMMUNITY
 Alltel’s Inner Circle
Alltel Wireless reaches out to young Latinos in Southwest Texas with a series of live-music events that builds brand recognition and increases retail-store traffic in the region by more than 20 percent.
 PORTFOLIOThree Problems, One Solution: Road Shows
A tourism office, medical-device manufacturer, and clothing company travel the road to success with mobile tours that result in millions of media impressions and increased retail sales and Web site traffic.
INnovation
 Event Lab
Exhibit and event firm Czarnowski hosts a private technology showcase that combines new gadgets and gizmos with hands-on demonstrations, resulting in a 57-percent increase in the adoption of new technology among its clientele.
Photo gallery
Jaguar on the Catwalk
Jaguar Cars Ltd. sets the stage for a hip launch event at various L.A. hotspots.
insight
 The Green Imperative
Amy Spatrisano, CMP, principal of Meeting Strategies Worldwide and co-founder/president of the Green Meetings Industry Council, outlines the reasons why going Green is no longer a choice for the meetings and events industry — it’s a requirement.
top-line growth
 The Three-Word Strategy
To reach CIO and CTO clients, Tata Consultancy Services forgoes passé pool parties and pedestrian golf outings in favor of V.I.P. treatment — and adopts a “learn, connect, relax” marketing mantra to get its key messages across to C-level attendees.
 reputation
Lawson Laughs It Up
Realizing the attendees at its annual user group felt disconnected from its executive
management team, Lawson Software Inc. relies on personality and humor to reach out to its clients.
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