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Inside
Corporate
EVENT
Fall 2008

AWARDS
Fifth Annual Corporate EVENT Awards
Five innovative programs receive honors in this year’s competition, demonstrating excellence in event-marketing strategy and proving it takes more than “wow factor” to produce a successful event with fantastic results.





MEDIA EVENT
The 60-Minute Brand Launch
Boots the Chemists’ well-known European cosmetics line makes its way across the pond — and makes its mark on U.S. beauty editors with intimate product-themed vignettes.





TOP-LINE GROWTH
Big Cat on Campus
To increase brand awareness for its Meow Mix brand of cat food, Del Monte Foods opens the Meow Mix Acatemy and invites attendees to participate in feline-focused curriculum





PRODUCT LAUNCH
Surreality TV
Electrolux Home Products España S.A. assembles a cast of popular Spanish sitcom stars and stages a faux-reality TV show to tout its wares.





BRAND AWARENESS
Going Keen
Student ambassadors take a little-known shoe brand to new heights across 46 college campuses, putting the brand in front of more than 1 million of their fellow students.



PRODUCT LAUNCH
Multi-Sensory Marketing
Renault España Comercial S.A. takes automotive-media journalists on a sensorial ride to launch its new Clio 140 Hp.



 
Marketplace - Buyers looking for suppliers of event products and professional services use Corporate EVENT's Marketplace to locate and select suppliers every day.
Corporate EVENT Awards - Recognizing the world's most innovative and results-driven strategic marketing events. The competition is judged by renowned marketing and design experts from a variety of disciplines.
DEPARTMENTS
 
Second Opinion
What do I need to know in order to execute a successful unconference?




Bright Ideas
Is your event program stuck in a rut? Don’t give up. Desiree Lehrbaum, principal of Lumen Consulting, outlines four strategies to re-energize a stagnant event.




Brief Cases
Ship Out of Water, Fast as Hell, Drilling Home the Message, and more.





Insight
Stephen Brown, author of the book "Fail Better," and professor of marketing at the University of Ulster in Belfast, Northern Ireland, explains why embracing failure is a key to success.





Executive Summary
In the book, “Lightning in a Bottle,” authors David Minter and Michael Reid tell how a scientific approach to ideation can be used to improve your next event.




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