2010 Sizzle Awards Judges
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 Jim Dawson
president, Dawson Marketing Group, Southlake, TX
After a 15-year run as head of Dawson Marketing Group, a top-25 design firm in Boston according to the Boston Business Journal, Jim F. Dawson recently relocated to Dallas and re-opened his agency. He has created programs for General Motors Corp., Anheuser-Busch Cos. Inc., Verizon Communications Inc., American Express Co., Hyundai Motor Co., Nortel Networks, the Harvard Medical School, Carlson Wagonlit Holdings B.V., and others. Prior to starting his agency, he held corporate marketing and advertising roles with Liberty Mutual Insurance Co., DuPont, and Kendall, a division of Colgate-Palmolive Co.
His programs have received various awards from organizations such as the New England Direct Marketing Association, the Medical Marketing Association, International Association of Business Communicators, and the Healthcare Convention & Exhibitors Association.
A journalism graduate of Northeastern University, Jim interned at the Boston Globe. He later earned a Certified Business Communicator (CBC) designation from the Business Marketing Association, a masters-level certification achieved by less than 5 percent of professionals nationwide. He is past-president of the American Marketing Association and the Business Marketing Association in Boston, and a past-chairman of the Trade Show Exhibitors Association for New England. He has also volunteered his expertise on Marketing Advisory Boards for Dimock Community Health Center, Beth Israel Deaconess Medical Center, and the Central Massachusetts Association for Retarded Citizens (CMARC).
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 Stacy Landreth Grau
associate professor of professional practice in marketing, Neely School of Business, Texas Christian University, Fort Worth, TX
Stacy Landreth Grau is an associate professor of professional practice in marketing at the Neeley School of Business at Texas Christian University. She teaches market analysis, principles of marketing, marketing communication, and various other undergraduate classes. She also consults with a new company called 8th Idea, where she conducts qualitative and quantitative research, strategic planning, and brand building efforts for nonprofit clients.
Her research on cause-related marketing, nonprofit branding, and corporate social responsibility has been published in the Journal of Advertising, Journal of Nonprofit & Public Sector Marketing, Journal of Macromarketing, Journal of Business Ethics, and Journal of Current Issues in Research in Advertising among others. She has also had other work published in Psychology & Marketing, and the Journal of Advertising Education. Currently she is completing a book “Connected Causes: Digital Strategies for Nonprofit Organizations” being published in 2010.
Stacy serves on the editorial review boards of the Journal of Advertising, International Journal of Advertising, Journal of Current Issues in Research in Advertising and Journal of Nonprofit & Public Sector Marketing. She serves as vice president of communication for the Marketing and Society Special Interest Group for the American Marketing Association.
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Mike Guillory
manager of worldwide brand and communications, Texas Instruments Inc., Dallas
Michael Guillory has more than 20 years of marketing, communications, and brand-management experience with emphasis in the consumer-electronics and computer-software industries. He has held marketing and branding leadership roles at The Sage Group plc, and Philips Electronics and currently manages Worldwide Brand and Communications for Texas Instruments’ DLP products division.
With trade shows and events as part of his marketing mix, Guillory has led major, integrated show promotions spanning the United States, Canada, China, Taiwan, Japan, and across Europe and India. Whether it was directing massive show-floor properties and promotions for Comdex, the International Consumer Electronics Show, the Mobile World Congress, etc. or maximizing exposure in smaller ways at vertical shows, Guillory has applied creative thinking to break through the noise at any event. He holds a degree in Marketing and Communications from Oklahoma State University and resides in Plano, TX.
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 Jeannine K. Swan
president and owner, Global Exhibit Management, Fort Worth, TX
Jeannine K. Swan is president and owner of Global Exhibit Management, a full-service exhibit- and event-management service company with capabilities in Europe, South America, Asia, Australia, and South Africa. Swan founded the company in 2002 in Fort Worth, TX, and has more than 25 years of experience working in the global trade show market. She has taught international exhibiting seminars at industry events such as those hosted by the Corporate Event Marketing Association and TS2 as well as the University of California Santa Cruz.
Swan started her marketing career in the oil business as an international trade show manager for a major drilling-fluids company. She next coordinated U.S. exhibitors for an oil show held on a North Sea ferry that traveled to eight countries throughout southeast Asia. She also worked in account services for an exhibit builder with offices in Houston and London. Her domestic work with two major installation/dismantle companies included starting the international service department for one of them.
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Joe Laffey
vice president of media relations, Slingshot, Dallas
Joe Laffey has been involved with media relations for more than 27 years, including both sides of the desk, i.e., media sales and media planning/buying. He started planning and buying media for a regional supermarket chain in West Texas and later became a media director at several mid-sized ad agencies in San Antonio (including Hispanic media marketing). He continued his experience in media by becoming vice president of sales Southern Region for Westwood One/CBS Radio Networks managing two sales offices.
Currently Laffey is vice president of media relations at Slingshot, where he developed strong relationships with the both traditional and digital media companies over the years. Additionally, Joe works with Slingshot’s clients on a day-to-day basis helping with direction and strategy through all channels of communication.
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2008 Sizzle Award Winners:
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Category:
Integrated Program
Exhibitor:
Derse Inc.
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Category:
Integrated Program
Exhibitor:
Cramer
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Category:
Direct Mail
Exhibitor:
Inquisite Inc.
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Category:
Integrated Program
Exhibitor:
MG Design Associates
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Category:
Traffic Builder
Exhibitor:
The Medicines Co.
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Category:
Traffic Builder
Exhibitor:
Interbank FX LLC
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Category:
Product Demonstration
Exhibitor:
Veka Inc.
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