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The Savory Smell of Success
Capitalizing on the power of scent helps Micron Technology Inc. increase leads by 48 percent.
Once Upon a Time at EXHIBITORLIVE
Impact XM's storytelling strategy leads to $1.6 million in new business.
Derse Inc. raises a glass to an integrated program that reaps $6.5 million in potential business.
Mission to Mars
A space-themed VR experience rockets the Institute of Electrical and Electronics Engineers past its participant goals.
Jacobsen increases leads by 36 percent using a passport strategy, the lure of a free lunch, and a trio of exhibits.
Mugging for Attention
MG Design's authentic coffee shop nets 25 on-site meetings at EXHIBITORLIVE.
Connect the Docs
An interactive iPad wall doubles leads for Siemens Healthcare at HIMSS.
RFID-enabled product zones increase dwell time by 80 percent for Nissan Motor Co. Ltd.
Intel's Main Event
Intel Corp.'s presentations raise brand awareness and reach 84 percent of CES attendees.
Handwritten notes help Derse Inc. garner $200,000 in annual business.
Global Experience Specialists Inc. turns its exhibit into a musical instrument and acquires 500 new fans.
The Silent Treatment
Polk Audio makes a big noise with a quiet booth and live music, and gets a 36-percent spike in product demos.
American Express Open takes a reality-show-style competition to events, generating 5 million social-media impressions.
Gilson Graphics uses a submarine-style sandwich as a symbolic image for its integrated program at GlobalShop.
Deckel & Moneypenny Exhibits pairs an acerbic ad campaign with cupcake decorating and nets 134,000 brand...
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