Nothing can get your chakras in a bind faster than advertising that doesn’t work. Just ask Marisa Pacheco. “Advertising can be a total gamble,” says the marketing manager for Hill and Partners Inc. “You never know what you’re going to get.” To keep her inner calm, Marisa often takes a short break in the Boston-based company’s meditation room — and advertises in the print version of EXHIBITOR magazine and the online Find It - Marketplace, as well as appearing at EXHIBITORLIVE.
The results are pretty close to nirvana. The print advertisements create such a powerful brand presence, the Boston-based company keeps ramping up its ad placements. Moreover, nearly 25 percent of Hill and Partners’ online referrals come from Find It - Marketplace now, and its booth at EXHIBITORLIVE reaped a star client who has been with the company for years. “By marketing so much with EXHIBITOR,” Marisa says, “I’ve achieved inner peace.”
"we'RE FLYING HIGH"
For a long time now, Brad Falberg has had his head in the clouds.
That's because the founder of Atlanta-based Exhibitus Inc. has been a licensed pilot since 1989, ascending in aircraft whose names – Seminole, Aztec, and Cherokee – evoke the wild blue itself. But when it comes to marketing his business, Falberg avoids turbulence every bit as much as he does in his airplane. "That's why we started advertising in EXHIBITOR," Falberg says. "We wanted a smooth landing for our marketing dollars."
Starting in 2010, Falberg began advertising in EXHIBITOR's Find It - Marketplace. Then, in late 2015, he signed up for the Affordable Media Plan – and ever since then, business has soared. "Our leads have gone up 71 percent," Falberg says. "With the Affordable Media Plan, we're definitely flying high."
Dennis Lieberman and Post-Up Stand are having a banner year. Not only did Lieberman's beloved Cleveland Cavaliers win the NBA championship, but also Post-Up Stand, a provider of trade show and marketing displays, won a huge increase in sales. "The Cavs owe their success to great teamwork," says Lieberman, marketing director for the Maple Heights, OH, company, "and we owe a good deal of our success to the great team at EXHIBITOR."
In 2015, the 12-year-old company began running test advertisements in EXHIBITOR magazine. Almost immediately, its sales soared like a three-point jump shot, surging by nearly 20 percent. "The ads were a game changer," Lieberman says. "because EXHIBITOR is exactly where our customers are." In fact, Lieberman is gearing up for another winning year of double-digit gains. "With EXHIBITOR," he says, "our ads get nothing but net."
"Crime doesn't pay"
Vinny Antonio's favorite movie is "The Shawshank Redemption." In the cinematic classic, a man unjustly imprisoned finally escapes by thinking outside the closely guarded and highly fortified box. Antonio, the president of Victory Agency, an experiential marketing company in Fort Myers, FL, can relate. "Most old-school advertising is a sentence without parole," Antonio says. "You're locked up."
So three years ago, Antonio busted out of the promotional pen and exhibited at EXHIBITORLIVE. He earned results each year that were almost larcenous: a 500-percent return on his investment. His added exposure in Find It - Marketplace has driven the company in directions he never expected. "Next year our booth will be twice as big," Antonio says. "Crime doesn't pay, but EXHIBITORLIVE sure does."