Nothing can get your chakras in a bind faster than advertising that doesn’t work. Just ask Marisa Pacheco. “Advertising can be a total gamble,” says the marketing manager for Hill and Partners Inc. “You never know what you’re going to get.” To keep her inner calm, Marisa often takes a short break in the Boston-based company’s meditation room — and advertises in the print version of EXHIBITOR magazine and the online Find It - Marketplace, as well as appearing at EXHIBITORLIVE.
The results are pretty close to nirvana. The print advertisements create such a powerful brand presence, the Boston-based company keeps ramping up its ad placements. Moreover, nearly 25 percent of Hill and Partners’ online referrals come from Find It - Marketplace now, and its booth at EXHIBITORLIVE reaped a star client who has been with the company for years. “By marketing so much with EXHIBITOR,” Marisa says, “I’ve achieved inner peace.”
"we'RE FLYING HIGH"
For a long time now, Brad Falberg has had his head in the clouds.
That's because the founder of Atlanta-based Exhibitus Inc. has been a licensed pilot since 1989, ascending in aircraft whose names – Seminole, Aztec, and Cherokee – evoke the wild blue itself. But when it comes to marketing his business, Falberg avoids turbulence every bit as much as he does in his airplane. "That's why we started advertising in EXHIBITOR," Falberg says. "We wanted a smooth landing for our marketing dollars."
Starting in 2010, Falberg began advertising in EXHIBITOR's Find It - Marketplace. Then, in late 2015, he signed up for the Affordable Media Plan – and ever since then, business has soared. "Our leads have gone up 71 percent," Falberg says. "With the Affordable Media Plan, we're definitely flying high."
Dennis Lieberman and Post-Up Stand are having a banner year. Not only did Lieberman's beloved Cleveland Cavaliers win the NBA championship, but also Post-Up Stand, a provider of trade show and marketing displays, won a huge increase in sales. "The Cavs owe their success to great teamwork," says Lieberman, marketing director for the Maple Heights, OH, company, "and we owe a good deal of our success to the great team at EXHIBITOR."
In 2015, the 12-year-old company began running test advertisements in EXHIBITOR magazine. Almost immediately, its sales soared like a three-point jump shot, surging by nearly 20 percent. "The ads were a game changer," Lieberman says. "because EXHIBITOR is exactly where our customers are." In fact, Lieberman is gearing up for another winning year of double-digit gains. "With EXHIBITOR," he says, "our ads get nothing but net."
"I PREFER THE CLASSICS"
Joe Bottone is old school. The owner of CDS Inc. appreciates the classic arcade games like Space Invaders and Pac-Man, where the titular hero zooms through a maze devouring a series of ever-fleeing dots. "I prefer the classics," Bottone says. "We even put those arcade games in our Stratford, CT, showroom."
Bottone's appreciation for time-honored standards is why he advertises the 34-year-old CDS – a maker of custom, portable, and modular trade show displays and exhibits – in Find It – Marketplace. In fact, visitors from Find It – Marketplace spend almost twice as much time on CDS' website as any other online referral source. That extra time results in a fatter bottom line: Find It – Marketplace adds 7.5 percent in overall revenue for the company. "Unlike Pac-Man," says Bottone, “getting customers from Find It – Marketplace is one game where I always win.”