"PAWS AND EFFECT"
Shannon McNealy likes big dogs. The bigger the better, as far as the marketing coordinator for ABCOMRENTS is concerned — especially her own giant canine, Rupert. When the 6-foot-tall, bandana-wearing pooch visits the Itasca, IL offices of the provider of interactive technology solutions, he naps on the CEO's favorite leather couch, and waits for staffers to turn on the bathroom faucets when he wants a drink.
Rupert isn't the only big dog in McNealy's world. In fact, Find It – Marketplace makes the Great Dane look like a Shih Tzu. Because after three years of advertising in Find It – Marketplace, ABCOMRENTS now reaches 300 percent as many people as it did before. "We know Find It – Marketplace generates those results the same way Rupert knows my co-workers turn the faucets on," says McNealy. "It's paws and effect."
"when pigs fly"
Amy Sondrup, the president of Access TCA Inc., likes her company to go the whole hog. Like the time the Whitinsville, MA-headquartered business supported a pig race for an exhibit at an animal health show, resulting in a multi-swine pile-up and a porcine "Ocean's 11"-type theft of Oreo cookies. "Our team lives for the moment a show opens, the lights go on, attendees flood the floor, and find something from us they haven't seen before," says Sondrup.
The company goes hog wild when it comes to marketing, too. Advertising in EXHIBITOR Magazine's print and online versions, appearing at EXHIBITORLIVE, and sponsoring CTSM program activities and EXHIBITORFastTrak Providence resulted in a recent 72-percent surge of traffic to Access TCA's website. "We'll stop marketing with EXHIBITOR," says Sondrup, "when pigs fly."
Dennis Lieberman and Post-Up Stand are having a banner year. Not only did Lieberman's beloved Cleveland Cavaliers win the NBA championship, but also Post-Up Stand, a provider of trade show and marketing displays, won a huge increase in sales. "The Cavs owe their success to great teamwork," says Lieberman, marketing director for the Maple Heights, OH, company, "and we owe a good deal of our success to the great team at EXHIBITOR."
In 2015, the 12-year-old company began running test advertisements in EXHIBITOR magazine. Almost immediately, its sales soared like a three-point jump shot, surging by nearly 20 percent. "The ads were a game changer," Lieberman says. "because EXHIBITOR is exactly where our customers are." In fact, Lieberman is gearing up for another winning year of double-digit gains. "With EXHIBITOR," he says, "our ads get nothing but net."
"I PREFER THE CLASSICS"
Joe Bottone is old school. The owner of CDS Inc. appreciates the classic arcade games like Space Invaders and Pac-Man, where the titular hero zooms through a maze devouring a series of ever-fleeing dots. "I prefer the classics," Bottone says. "We even put those arcade games in our Stratford, CT, showroom."
Bottone's appreciation for time-honored standards is why he advertises the 34-year-old CDS – a maker of custom, portable, and modular trade show displays and exhibits – in Find It – Marketplace. In fact, visitors from Find It – Marketplace spend almost twice as much time on CDS' website as any other online referral source. That extra time results in a fatter bottom line: Find It – Marketplace adds 7.5 percent in overall revenue for the company. "Unlike Pac-Man," says Bottone, “getting customers from Find It – Marketplace is one game where I always win.”